CJ Bucknor

I'm CJ. At 25 I decided to rebuild my life from the ground up, and I'm documenting the whole thing on camera as it happens.

I've sold insurance for four years, 8am to 10pm. I made $130k my first year and almost $200k my second, and I have barely anything to show for it. Lifestyle creep ate it. Then I became a husband and a dad, sat down to do my finances, and saw it in black and white: the business is failing, I'm $120k in debt, and I'm missing my family for it.

So I'm rebuilding. I'm moving my insurance business home, automating the busywork with AI, and building a creator business alongside it. The goal is $0 in debt, a house of our own, and paying both our moms so they never have to work again.

The videos are for my younger self, the 21-year-old who made the money and spent it. I go back over my mistakes so you don't have to make them, and I film the rebuild live on Instagram so you can watch it work.

I lost my dad a few weeks after I was born. My daughter is a few weeks old now, and I'm not missing a thing. Off camera I'm a new golf addict, I'm watching Teen Wolf with my wife, and I get good at whatever I pick up.